ATracker Knowledge Base
Glossary of media buying and tracking terms — wiki-style “what is X?” entries.
Arbitrage Basics
What is Traffic Arbitrage?
Traffic arbitrage: buying ad clicks and monetizing through offers. Source → tracker → landing → conversion chain, ROI, and the role of tracking.
What is Media Buying?
Media buying is purchasing ad impressions and clicks: campaigns, creatives, CPC/CPA/CPI, programmatic, and tracking integration.
What is Affiliate Marketing?
Affiliate marketing: partners promote offers for CPA, CPL, revshare. Networks, attribution, postback, and how it relates to arbitrage.
What is Performance Marketing?
Performance marketing pays for results: CPA, ROAS, channels, metrics, and how it differs from brand campaigns.
What is an Arbitrageur?
An arbitrageur buys traffic and monetizes through offers. Responsibilities, skills, white/grey/black hat, and tools.
What is a Traffic Source?
Traffic source: social, search, push, native, pop, in-app. Click parameters, offer fit, and postback to ad platforms.
What is an Ad Campaign?
Ad campaign in the ad cabinet: structure, budget, targeting, bid strategy, lifecycle, and tracker integration.
What is an Ad Creative?
Ad creative: banner, video, ad copy. Formats, platform specs, CTR testing, and tracking in media buying and arbitrage.
What is a Landing Page?
Landing page: destination after an ad click. Types, tracking, JS Tracking, and CR optimization in affiliate funnels.
What is a Pre-landing Page?
Pre-landing page: intermediate step before the main landing — news style, quiz, advertorial. Traffic warm-up and higher CR.
What is a Bridge Page?
Bridge page: intermediate step between ads and the offer. Platform policy compliance, moderation, and tracker flow setup.
What is an Advertorial?
Advertorial: ad content styled as editorial. Structure, nutra and finance use cases, disclosure rules, and arbitrage metrics.
What is an Offer?
Affiliate offer: product, GEO, payout, cap, and payment model. Tracker setup, postback, and offer selection in arbitrage.
What is a Vertical?
Vertical: offer category — nutra, gambling, dating, finance. Funnel economics, risks, and specialization in media buying.
What is GEO Targeting?
GEO targeting: country and region selection in ad campaigns, GEO payouts, compliance, and offer splits in arbitrage.
What is a Marketing Funnel?
Marketing funnel: stages from click to conversion, pre-land, landing, offer, and step CR metrics in performance marketing.
What is Split Testing?
Split testing (A/B): comparing creatives, landings, and offers by CR and ROI; tracker setup and statistical significance.
What is Direct Linking?
Direct linking: ad click goes straight to the offer URL without a landing page; pros, moderation risks, and click ID tracking.
What is a Call to Action (CTA)?
CTA (call to action): action prompts in creatives and landings; copy, buttons, and impact on conversion rate.
What is White Hat Arbitrage?
White hat arbitrage: compliant paid traffic buying that follows platform policies and advertiser rules; moderation and sustainability.
What is Grey Hat Arbitrage?
Grey hat arbitrage: practices at the edge of platform policy (aggressive claims, bridge pages); ban risks vs white/black hat.
What is Black Hat Arbitrage?
Black hat arbitrage: cloaking, fraud, and moderation bypass in traffic buying. Ban risks, withheld payouts, and how it differs from white hat and grey hat.
What is Brand vs Performance Marketing?
Brand vs performance: horizon, KPIs, why last-click ROAS makes brand look unprofitable, and how to keep goals unmixed.
What is a Customer Journey?
Customer journey and CJM: the path from first touch to repeat purchase, how it differs from a marketing funnel, touchpoints, UTMs, and attribution.
What is an Upsell?
Upsell: selling a higher-priced version of the same product. Vs cross-sell, next to trial and rebill; tracking and compliance.
What is a KPI?
Buyer and offer KPIs in affiliate and arbitrage: CR, EPC, approval rate, CPA vs payout. Not HR scorecards or OKRs.
What is CRM?
CRM (customer relationship management): definition, link to leads and ads, custom audiences, and how it differs from a tracker or pixel.
Ad Platforms & Networks
What is Meta (Facebook) Ads?
Meta Ads (Facebook): Ads Manager, pixel, CAPI, audiences, and moderation. A core social platform for media buying and arbitrage.
What is Instagram Ads?
Instagram Ads via Meta Ads Manager: Feed, Stories, Reels. Mobile-first traffic for e-commerce, apps, and lifestyle verticals.
What is Google Ads?
Google Ads: Search, Display, YouTube, App, and Performance Max campaigns. Auctions, gclid, conversions, and performance marketing use cases.
What is Google Display Network (GDN)?
Google Display Network (GDN): banners and native ads on Google partner sites. Targeting, remarketing, and display media buying.
What is YouTube Ads?
YouTube Ads: skippable and non-skippable in-stream, bumper, in-feed. Video traffic via Google Ads for cold audiences and VSL funnels.
What is TikTok Ads?
TikTok Ads: in-feed video, Spark Ads, Pixel and Events API. Platform for mobile apps, e-commerce, and young audiences in arbitrage.
What is VK Ads?
VK Ads: VKontakte and VK ecosystem advertising; targeting, CPC/CPM, pixel, and RU/CIS traffic buying in arbitrage.
What is myTarget?
myTarget is VK Group’s ad platform for VKontakte, Odnoklassniki, and partner inventory: audiences, pixel tracking, offline conversions, and RU/CIS traffic buying.
What is Telegram Ads?
Telegram Ads covers the messenger’s official ad platform and native placements in channels: formats, CPM pricing, topic targeting, and traffic buying in arbitrage.
What is Reddit Advertising?
Reddit Ads: promoted posts, subreddit targeting; high-intent niche social traffic in media buying.
What is X (Twitter) Advertising?
X (Twitter) Ads: promoted tweets, keyword targeting; social traffic for news, finance, and app promos.
What is LinkedIn Advertising?
LinkedIn Ads: B2B targeting, Lead Gen Forms; CPL campaigns for finance, SaaS, and professional verticals.
What is Snapchat Advertising?
Snapchat Ads: vertical video, young audience; mobile app CPI and e-commerce in performance marketing.
What is Pinterest Advertising?
Pinterest Ads: promoted pins, shopping ads; e-commerce social traffic with high purchase intent.
What is Microsoft Advertising?
Microsoft Advertising (Bing Ads): search traffic, msclkid; Google Ads alternative with lower CPC in some niches.
What is Apple Search Ads?
Apple Search Ads: App Store search, CPT/CPI; iOS app promotion and SKAdNetwork attribution limits.
What is Amazon Ads?
Amazon Ads: Sponsored Products, Brands, Display, and DSP. Buying e-commerce traffic, ACOS/ROAS, and performance tracking.
What is Yandex Direct?
Yandex Direct: search and display ads in Russia and CIS. Campaign structure, Metrica, yclid, and moderation for media buying.
What is Baidu Ads?
Baidu Ads (Baidu Tuiguang): search and feed advertising in China. Formats, compliance, and how it differs from Google Ads.
What is AppLovin?
AppLovin: in-app UA, rewarded video, AppDiscovery, and MAX mediation. CPI/ROAS, tracking, and mobile gaming arbitrage.
What is Unity Ads?
Unity Ads: rewarded video, interstitial, and playable in mobile games. Unity Grow, LevelPlay, and CPI campaigns.
What is Google AdMob?
Google AdMob: Android/iOS app monetization and inventory. Link to Google UAC, mediation, and CPI traffic.
What is ironSource?
ironSource (LevelPlay): ad network, mediation, and offerwall for mobile UA. CPI, rewarded traffic, and SKAdNetwork.
What is Criteo?
Criteo: retail media and dynamic retargeting DSP; product feed, ROAS campaigns, and e-commerce performance marketing.
What is DV360 (Display & Video 360)?
DV360 — Google’s DSP for programmatic display, video, and CTV. Line items, audiences, and enterprise buying.
What is The Trade Desk?
The Trade Desk (TTD): independent DSP for programmatic display, video, audio, and CTV. Open internet reach.
What is Quora Ads?
Quora Ads: native advertising on a Q&A platform. Topic targeting, warm traffic, and lead gen for B2B and finance.
What is Spotify Ads?
Spotify Ads: audio and video ads in streaming. CPM, CPCL, targeting, and programmatic audio via DSPs.
What is Mintegral?
Mintegral: mobile ad network for gaming UA in APAC and tier-2 GEOs. Playable ads, CPI, and MTG programmatic.
What is WeChat Ads?
WeChat Ads: WeChat Moments and mini-program ads; China-only inventory, compliance, and mainland GEO targeting.
What is LINE Ads?
LINE Ads: advertising in LINE messenger (Japan, Taiwan, Thailand). LINE Tag, retargeting, and localized offers.
What is Taboola?
Taboola: content discovery and native ads on premium publishers. Realize platform, CPC optimization, advertorial traffic.
What is Douyin Ads?
Douyin Ads (TikTok China): short-video in-feed ads; vs TikTok Ads, compliance, and mainland China GEO.
What is inMobi?
inMobi: mobile ad network, native and video in-app; CPI/ROAS, India/APAC inventory, and publisher mediation.
What is Moloco?
Moloco Cloud DSP: AI-driven mobile UA and tROAS bidding. ML optimization for gaming and consumer apps.
What are Adult Ad Networks?
Adult ad networks: ExoClick, TrafficJunky, and 18+ inventory; buying adult traffic, formats, and verticals in arbitrage.
What are Push Ad Networks?
Push ad networks: PropellerAds, RichAds, buying push traffic; subscribers, CPA formats, and typical verticals.
What are Native Ad Networks?
Native ad networks: Taboola, Outbrain, MGID; recommendation ads, editorial format, and native traffic.
What are Contextual Ad Networks?
Contextual ad networks: page-content targeting without behavioral cookies; privacy-friendly display in media buying.
What is Performance Max?
Performance Max (PMax) in Google Ads: automated campaign type, asset groups, Shopping via feed, vs Search, and reporting limits.
What is a DSP (Demand-Side Platform)?
A DSP (Demand-Side Platform) buys programmatic impressions at auction. How it differs from an SSP and from Direct/Google Ads. DV360 and TTD are examples.
What is an SSP (Supply-Side Platform)?
An SSP (Supply-Side Platform) sells a publisher’s impressions in programmatic: auction, floors, eCPM. Pair to a DSP, not the buyer’s ad account.
What is Real-Time Bidding (RTB)?
RTB (Real-Time Bidding) is the auction for one ad impression in programmatic. How it differs from DSP/SSP and from RTB/XML feed buying.
What is Header Bidding?
Header bidding: a parallel auction before the ad server, vs waterfall and RTB, wrappers (Prebid, Adfox), and what it does to buyer CPM.
What is an Insertion Order (IO)?
Insertion Order (IO) in advertising and DV360: the media-buy contract for budget and inventory, vs hold period and offer cap.
Ad Formats & Targeting
What is push notification advertising?
Push notification advertising delivers ads via browser or in-app push to subscribers: subscription mechanics, CPA networks, common verticals, and key metrics.
What is a pop-under ad?
A pop-under opens a new browser window or tab behind the active one: how it differs from pop-ups, pop ad networks, traffic quality, and tracker attribution.
What is a pop-up ad?
A pop-up ad is a window displayed over page content: format history, difference from pop-under, blocker impact, aggressiveness, and role in arbitrage pop traffic.
What is native advertising?
Native advertising matches surrounding content: recommendation widgets, sponsored posts; buying via native ad networks.
What is Display Advertising?
Display advertising: banner and media formats, CPM/CPC, vs search and native, role in arbitrage and pixel attribution limits.
What is Programmatic Advertising?
Programmatic: DSPs, SSPs, RTB auctions, deal types, and bot traffic risks for performance media buyers.
What is In-App Advertising?
In-app ads: interstitial, rewarded video, CPI campaigns, MMP tracking, and SKAdNetwork limits on iOS.
What is Search Advertising?
Search advertising: keywords, CPC, impression share, high intent in finance and lead gen, policy limits.
What is Video Advertising?
Video advertising as a format: in-stream, out-stream, VAST. Distinct from YouTube Ads and CTV channels; CPM, CPV, viewability.
What is a Playable Ad?
Playable ads: HTML5 try-before-install as a UA format. Distinct from in-app and rewarded; Unity, Meta, and Yandex Direct.
What is an Interstitial Ad?
Interstitial ads: full-screen in-app and web units, vs rewarded and banners, CPM/eCPM buying, AdMob policy, and format limits.
What are Connected TV (CTV) Ads?
Connected TV (CTV): video ads on Smart TV and streaming (Roku, Hulu). Programmatic, QR attribution, premium inventory.
What is Contextual Advertising (PPC)?
Contextual advertising in CIS usage is the PPC umbrella (Yandex Direct, Google Ads): search plus networks, CPC, vs search-ads format and content matching.
What is Retargeting?
Retargeting: pixel visitor audiences, warm traffic, frequency caps, and cookie/ATT limits for media buyers.
What is a Lookalike Audience?
Lookalike (LAL): conversion seed, scaling cold traffic, 1–10% sizes, and seed quality on Meta/TikTok.
What is a Custom Audience?
Custom audience: pixel, CRM, email/phone lists, retargeting, exclusions, and lookalike seeds in ad accounts.
What is Frequency Capping?
Frequency capping: impression limits per user in Google Ads, Meta, and AdMob, retargeting, ad fatigue, and how it differs from an offer cap.
What is a Bid Strategy?
Bid strategy: ad account bidding rules — manual, target CPA/ROAS, lowest cost; impact on CPC and scale.
Traffic Sources & Types
What is Push Traffic?
Push traffic: audience from push notifications; CPC/CPV, subscription age targeting, verticals, and sub ID optimization.
What is Pop Traffic?
Pop traffic: pop-up and pop-under formats; low intent, CPM/CPV, fast landing load, and bot risks.
What is Native Traffic?
Native traffic: sponsored in-content units; Taboola, Outbrain, advertorial pre-lands, and claims moderation.
What is In-App Traffic?
In-app traffic: ads inside mobile apps; rewarded video, interstitial, CPI/CPE, and SKAN/GAID attribution.
What is Social Traffic?
Social traffic: paid social on Meta, TikTok, etc.; algorithmic optimization, pixel/CAPI, and moderation.
What is Search Traffic?
Search traffic: paid and organic search; high intent, keywords, gclid, and brand bidding restrictions.
What is Mobile Traffic?
Mobile traffic: smartphone sessions; mobile web vs in-app, vertical video, device CR, and ATT.
What is Cold Traffic?
Cold traffic: audience with no prior brand awareness; prospecting, lower CR, pre-lands, and separate CPA tracking.
What is Warm Traffic?
Warm traffic: retargeting and conversion lookalikes; higher CR, frequency caps, and messaging vs cold.
What is Incentivized Traffic?
Incentivized traffic: reward-motivated clicks/installs; banned in most IOs, fraud risk, and near-zero LTV.
What is Bot Traffic?
Bot traffic: automated clicks without intent; IVT, fraud filters, blocklists, and algorithm training impact.
What is Adult Traffic?
Adult traffic: 18+ site audience; specialized networks, compliance, age-gates, and separate tracking domains.
What is Email Traffic?
Email traffic: newsletter ads, solo mailings, warm audience; GDPR compliance and CPL/CPA models in arbitrage.
What is SMS Traffic?
SMS traffic: bulk SMS, click-to-SMS, mobile offers; opt-in rules and typical GEOs in performance marketing.
What is Redirect Traffic?
Redirect traffic: HTTP redirect chains, domain parking, traffic back; quality, bot filters, and tracker accounting.
What is Expired Domain Traffic?
Expired domain traffic: aged domains, SEO backlinks, redirect monetization; quality and policy risks in arbitrage.
What is RTB Feed Traffic?
RTB feed traffic: programmatic XML/JSON feeds, pop/push API buying; DSP integrations and bot risks in media buying.
What is Coupon & Deal Traffic?
Coupon and deal traffic: cashback sites, coupon portals; CPS e-commerce, last-click attribution, and brand bidding.
What is Influencer Traffic?
Influencer traffic: creator integrations, promo codes; warm audience vs paid social in arbitrage.
What is OEM & Preload Traffic?
OEM preload traffic: preinstalled apps, carrier deals; CPI distribution and install quality.
What is WAP & Carrier Billing Traffic?
WAP carrier billing traffic: operator SMS subscriptions; legacy mobile monetization and GEO regulation.
What is Rewarded & Offerwall Traffic?
Rewarded and offerwall traffic: reward for action, CPI; incent policy limits and quality in mobile UA.
What is Organic Social Traffic?
Organic social traffic: free social clicks vs paid social; content marketing and arbitrage without ad spend.
Metrics & Unit Economics
What is CTR (Click-Through Rate)?
CTR (click-through rate): clicks per impression; benchmarks by format, links to CPC, EPC, and creative optimization.
What is CR (Conversion Rate)?
CR (conversion rate): conversions per click; approval rate, landing factors, and links to EPC and ROI in arbitrage.
What is ROI (Return on Investment)?
ROI: profit vs cost percentage; tracker cost import, difference from ROAS, and daily funnel optimization.
What is ROAS (Return on Ad Spend)?
ROAS: revenue per ad spend; target ROAS bidding in Google/Meta, link to ROI and e-commerce offers.
What is EPC (Earnings Per Click)?
EPC (earnings per click): average revenue per click; vs CPC, CR×payout math, and smart links in arbitrage.
What is CPA (Cost Per Action)?
CPA (cost per action): pay per target action; affiliate payout, target CPA bidding, effective CPA in tracker.
What is CPL (Cost Per Lead)?
CPL (cost per lead): lead cost in finance/insurance; approval rate and lead vs paid conversion gap.
What is CPM (Cost Per Mille)?
CPM: cost per thousand impressions; display/video billing, CTR/CPC link, viewable impressions in programmatic.
What is CPC (Cost Per Click)?
CPC: cost per click in search/social; break-even CR, EPC comparison, and bid optimization in ad accounts.
What is CPI (Cost Per Install)?
CPI (cost per install): install cost in mobile UA; MMP tracking, install fraud, and SKAdNetwork on iOS.
What is CPS (Cost Per Sale)?
CPS (cost per sale): pay per sale; e-commerce and nutra COD, post-delivery approval, and ROAS.
What is eCPM (Effective CPM)?
eCPM: effective CPM — revenue or cost per thousand impressions; placement comparison vs EPC in arbitrage.
What is ARPU (Average Revenue Per User)?
ARPU: average revenue per user; subscriptions and gambling, link to LTV and CAC for unit economics.
What is LTV (Lifetime Value)?
LTV (lifetime value): cohort revenue over lifecycle; rebills, LTV > CAC rule for scaling CPA/CPI.
What is CAC (Customer Acquisition Cost)?
CAC (customer acquisition cost): full cost to acquire a customer; vs CPA, LTV/CAC ratio for scaling decisions.
What is Approval Rate?
Approval rate: approved conversion share in nutra/finance; pending/rejected postbacks and revenue vs gross CR.
What is Bounce Rate?
Bounce rate: landing exit share; traffic mismatch, bots, and difference from CR in performance analytics.
What is an Impression?
Impression: CPM and RTB auction unit; viewable vs served, link to CTR and view-through attribution.
What is a Click?
Click: funnel entry point; click ID, subid, CPC/EPC, and ad clicks vs tracker discrepancies in arbitrage.
What is a Conversion?
Conversion: target action; postback chain, pending/approved status, and ad account optimization.
What is a View-through Conversion?
View-through conversion: post-impression conversion without click; attribution windows, VTC vs last-click.
What is Impression Share?
Impression share: search auction win rate; lost IS budget/rank and campaign scaling decisions.
What is Profit Margin?
Profit margin: net profit vs revenue; difference from ROI and funnel sustainability at scale volume.
What is Break-even ROI?
Break-even ROI: zero-profit threshold; CPC vs CR×payout, buffers, and tracker auto-rules to pause campaigns.
What is Unit Economics?
Unit economics: define the unit, CAC, LTV, margin and payback formulas, and why ad-account CPA is not the full model.
What is Cohort Analysis?
Cohort analysis: groups by start date, LTV and retention grids, how to read D0/D7/D30; GA4 Cohort exploration as one example.
What is Average Order Value (AOV)?
Average order value (AOV): revenue ÷ orders, link to LTV and CAC in e-commerce. Not ARPU and not revenue per customer.
What is Churn Rate?
Churn rate: lost ÷ starting base, vs retention (same cohort: retention = 1 − churn), logo vs revenue, link to LTV and CAC.
What is Retention Rate?
Retention rate: cohort formula, vs churn (same definition: retention = 1 − churn), D1/D7/D30 as curve slices, link to LTV.
What are DAU and MAU?
DAU, MAU, and WAU: how uniques are counted, what the DAU/MAU stickiness ratio means, and how snapshots differ from app retention.
What is Incrementality?
Incrementality in advertising: holdout, geo-lift, iROAS, and why reported ROAS/last-click over-credit warm channels.
What is Brand Lift?
Brand lift: survey lift (recall, consideration, intent) on VK, Yandex Direct, DV360, and Meta. Contrast with incrementality (survey vs holdout).
What is Viewability?
Viewability: MRC/IAB (50% of pixels, 1–2s), viewable vs served impression, vCPM, and why buyers read measurable counts—not only CPM.
What is Quality Score?
Google Ads Quality Score: expected CTR, ad relevance, landing page, Ad Rank, and how QS changes CPC.
What is Media Mix Modeling (MMM)?
Media Mix Modeling (MMM): channel contribution from aggregates, adstock and saturation, vs incrementality and multi-touch attribution.
Tracking & Attribution
What is a Tracker?
Affiliate tracker: clicks and click IDs, postbacks, cost and ROI. How it differs from GA, an MMP, and an ads account; self-hosted vs cloud.
What is a Postback?
Postback: CPA network S2S callback with subid/status/payout; common setup errors and Logs verification.
What is Server-to-Server (S2S) Tracking?
S2S tracking: server postbacks from network, CAPI, MMP; vs pixel benefits, deduplication, and data reliability.
What is Pixel Tracking?
Pixel tracking: Meta/Google tags, retargeting, optimization events, ITP/ad blockers, dual CAPI+pixel.
What is Conversion API (CAPI)?
Conversion API (CAPI): server-side conversion events to Meta, TikTok, and Google; pixel deduplication and Event Match Quality.
What is Attribution?
Attribution: crediting conversions to ad touchpoints; ad platform, tracker, CPA network layers, and attribution windows.
What is Last-Click Attribution?
Last-click attribution: 100% conversion credit to the final click; CPA network standard, postbacks, and model limits.
What is Multi-Touch Attribution?
Multi-touch attribution (MTA): splitting credit across touchpoints; linear, time decay, data-driven, and privacy limits.
What is First-Click Attribution?
First-click (first-touch) attribution: 100% credit to the first ad click. How it differs from last-click and multi-touch, and why CPA payouts stay last-click.
What is Data-Driven Attribution?
Data-driven attribution (DDA): GA4’s default model. Versus last-click; linear and time-decay as rules — not standalone pages.
What is an Attribution Window?
Attribution window (lookback): click vs view windows, Meta/Google/MMP defaults, and why ROI/ROAS reports diverge.
What is a Click ID?
Click ID: unique per-click identifier in a tracker; postback matching, fbclid/gclid, and common ID loss errors.
What is a Sub ID?
Sub ID (sub1–subN): creative, placement, and GEO labels in tracking URLs; tracker reports vs click ID.
What is UTM Parameters?
UTM parameters: utm_source, utm_medium, utm_campaign in URLs; analytics, tracker integration, and cookie limits.
What is Redirect Tracking?
Redirect tracking: click logging via tracker HTTP 302 redirect; click ID, latency, and vs direct tracking.
What is Direct Tracking?
Direct tracking: click logging via landing JS/pixel without mandatory redirect; pros, ad blockers, and hybrids.
What is a Smart Link?
Smart link: dynamic URL routing offers by GEO, device, and cap; tracker rules and analytics risks.
What is Conversion Deduplication?
Conversion deduplication: preventing double counts from pixel+CAPI and repeat postbacks; event_id and tracker settings.
What is Device Fingerprinting?
Device fingerprinting: browser identification without cookies; antifraud, attribution, and GDPR/consent.
What is SKAdNetwork?
SKAdNetwork (SKAN): iOS install attribution without IDFA; delayed postbacks, conversion values, and CPI campaign impact.
What is App Tracking Transparency (ATT)?
App Tracking Transparency (ATT): iOS tracking permission prompt; IDFA, SKAN, and impact on mobile user acquisition.
What is a Deep Link?
Deep links: Universal Links, App Links, and deferred deep links in UA — vs redirect tracking and arbitrage direct linking.
What is Server-Side Tagging?
Server-side tagging and sGTM: how a GTM server container differs from client-side tags, pixels, CAPI, and offer S2S postbacks.
What is Google Analytics 4 (GA4)?
Google Analytics 4: event model, reports and UTMs, and how a GA4 property differs from an affiliate tracker and an ad account.
What is Yandex Metrica?
Yandex Metrica: counter, goals, Webvisor, and attribution models after May 2026. How it differs from Direct and from a tracker.
What is a Mobile Measurement Partner (MMP)?
Mobile Measurement Partner (MMP): install and in-app event attribution. Versus a web tracker; SKAN and ATT. AppsFlyer, Adjust, Branch as category examples.
What is Google Tag Manager (GTM)?
Google Tag Manager: container, tags, triggers, variables, and the data layer. How it ties to pixels, CAPI, and UTMs — and what GTM is not.
What is a Tracking Domain?
Tracking domain: dedicated hostname for tracker clicks and redirects, SSL, and block protection; separate from the landing domain in arbitrage.
What is an Affiliate Link?
Affiliate link anatomy: tracking URL, cookie, click ID, and sub IDs. How it differs from the offer, cookie stuffing, and hold period.
What is Affiliate Cookie Duration?
Affiliate cookie duration (cookie lifetime): the post-click window for commission. Not hold period, not cookie stuffing.
What is Keitaro?
Keitaro is a self-hosted affiliate tracker: campaigns and streams, click IDs, postbacks, a license on your VPS. How it differs from cloud trackers and from the tracker category.
What is Binom?
Binom is a media-buying tracker: self-hosted (and vendor-hosted), clicks, landers, postbacks. How it differs from the tracker category and from Keitaro.
What is RedTrack?
RedTrack is a cloud performance tracker: clicks, postbacks, vendor-hosted UI. How it differs from self-hosted trackers and from the tracker category.
What is BeMob?
BeMob is a cloud affiliate tracker: clicks, click IDs, postbacks, vendor-hosted UI. How it differs from self-hosted tools and from the tracker category.
What is Voluum?
Voluum is a cloud tracker: clicks, postbacks, subscription plus event tiers (no prices). How it differs from self-hosted tools and from the tracker category.
What is ATracker?
ATracker is a self-hosted licensed tracker: clicks, postbacks, Cost Import, import from Keitaro and Binom. A product definition, not a landing page.
Affiliate Programs, Offers & Payouts
What is the Nutra Vertical?
Nutra vertical: supplements and health products; COD, trial, rebill, approval rate, and typical push/native sources in arbitrage.
What is the Gambling Vertical?
Gambling vertical: casino, betting, iGaming; FTD, revshare, GEO licensing, and strict ad platform moderation.
What is the Dating Vertical?
Dating vertical: dating and adult dating; CPL, PPS, social moderation, and typical creatives in performance marketing.
What is the Finance Vertical?
Finance vertical: loans, credit, insurance; approval rate, hold periods, and compliance in lead gen arbitrage.
What is the Crypto Vertical?
Crypto vertical: exchanges and wallets; FTD, KYC, ad platform whitelisting, and GEO restrictions for media buying.
What is the Sweepstakes Vertical?
Sweepstakes vertical: prize draws; aggressive creatives, policy risks, and typical push/pop traffic sources.
What is the E-commerce Vertical?
E-commerce vertical: online goods sales; CPS, COD, ROAS, and conversion tracking in performance campaigns.
What is the Mobile Apps Vertical?
Mobile apps vertical: app promotion; CPI, SKAdNetwork, install fraud, and in-app UA sources.
What is Lead Generation?
Lead generation: capturing leads and applications; CPL/CPA, forms, approval rate, and typical search/social sources.
What is a Trial Offer?
Trial offer: trial period and subsequent rebill in nutra and subscriptions; LTV math and chargeback risks.
What is a Rebill?
Rebill: recurring charge after trial; impact on LTV, chargebacks, and long-term ROI in nutra arbitrage.
What is a Hard Offer?
Hard offer: strict terms with high payout and low approval; when to use after testing a soft offer.
What is a Soft Offer?
Soft offer: relaxed terms to test traffic quality; upgrade to hard offer after validating CR and quality.
What is an Affiliate?
Affiliate: partner promoting offers for CPA, CPL, or revshare; role in the arbitrage and CPA network chain.
What is an Advertiser?
Advertiser: product owner in the CPA chain; sets offer terms, payout, caps, and traffic quality rules.
What is an Affiliate Network?
Affiliate network: intermediary with offer catalog, postbacks, payouts, and affiliate managers.
What is a Media Buyer?
Media buyer: paid ads specialist managing campaigns, creatives, and ROI/EPC optimization.
What is an Affiliate Manager?
Affiliate manager: CPA network representative handling caps, approval disputes, offer access, and affiliate support.
What is a Payout?
Payout: affiliate payment per conversion; hold period, withdrawal methods, and postback reconciliation in tracker.
What is a Hold Period?
Hold period: payout delay for traffic quality review; common in nutra, finance, and COD offers.
What is a Chargeback?
Chargeback: card payment reversal; lowers approval rate, affects LTV, and advertiser relationships.
What is Revenue Share (RevShare)?
Revshare: percent of advertiser revenue instead of flat CPA; common in gambling and subscriptions.
What is a Hybrid Payment Model?
Hybrid model: CPA plus revshare in one offer; balances upfront payout and long-term revenue.
What is an Offer Cap?
Offer cap: daily/weekly conversion limit; traffic rotation and scaling planning in CPA networks.
What is a First-Time Deposit (FTD)?
First-time deposit (FTD) as a gambling and finance offer event. How FTD differs from signup, qualified FTD, and hold period.
Cloaking, Compliance & Fraud
What is Cloaking?
Cloaking: different content for moderators vs users; policy violation, platform detection, and white-hat alternatives.
What is a White Page?
White page: policy-compliant landing; compliance elements, vs safe page, and role in white-hat funnels.
What is a Money Page?
Money page: commercial offer destination; CTA, A/B tests, and policy violation risks.
What is a Safe Page?
Safe page: landing version for moderation bots in cloaking; filter criteria and detection risks.
What is Ad Moderation?
Ad moderation: pre/post-publish creative and landing review; rejection causes and crawler landing scans.
What is Ad Disapproval?
Ad disapproval: moderation rejection of an ad; reason codes, appeals, and vs account ban.
What is an Ad Account Ban?
Ad account ban: disable for cloaking, fraud, and policy violations; sanction levels, appeals, and operational cost.
What is a Policy Violation?
Policy violation: ads not matching platform rules; prohibited/restricted content, strikes, and consequences.
What is Domain Warming?
Domain warming: gradual traffic ramp on a new domain; SSL, reputation, tracking vs landing, and lower ban risk.
What is an Anti-Detect Browser?
Anti-detect browser: isolated profiles and fingerprints for multi-accounting; policy violation risks.
What is a Proxy in Arbitrage?
Proxy in arbitrage: IP and GEO rotation; residential vs datacenter, tied to anti-detect and account farming.
What is a Spy Tool?
Spy tool: competitor creative, landing, and ad platform research before launching a funnel.
What is Account Farming?
Account farming: mass warming of ad accounts; anti-detect browsers, proxies, and compliance risks in arbitrage.
What is GDPR?
GDPR: EU personal data regulation; consent banners, pixel limits, and compliance for EU traffic.
What is Brand Safety?
Brand safety: ad adjacency, suitability, exclusion/allowlists, and how it differs from IVT and creative moderation in programmatic.
What is Click Fraud?
Click fraud: artificial clicks from bots or competitors; IVT filters, ad clicks vs tracker discrepancies.
What is Install Fraud?
Install fraud: fake installs in CPI campaigns; device farms, SDK spoofing, and MMP protection.
What is Attribution Fraud?
Attribution fraud: stolen attribution via click injection, cookie stuffing; losses for advertisers and networks.
What is Cookie Stuffing?
Cookie stuffing: silent affiliate cookie drops without user click; a CPA arbitrage fraud type.
What is Brand Bidding?
Brand bidding: ads on advertiser brand keywords; prohibited by many offers and CPA networks.