What is Coupon & Deal Traffic?

Coupon and deal traffic is audience from coupon sites, cashback portals, and deal aggregators: the user hunts for a discount → clicks an affiliate link → store or lead offer. Sources: RetailMeNot, Honey-style extensions, local coupon portals, Telegram “deals” channels.

Models

• CPS — % of purchase (e-commerce vertical).
• CPL/CPA — lead gen via “get coupon” forms.
• Extension traffic — auto-apply codes at checkout.

Traits

High purchase intent for e-commerce; lower for generic CPA. Cookie duration and last-click disputes with other channels. Brand bidding on coupon queries is often banned in IOs.

Tracking

Affiliate networks plus tracker for paid coupon placements. Sub id per placement; reconcile with network reporting by transaction ID.

See also: e-commerce vertical, CPS, brand bidding.