What is Mintegral?

Mintegral is a mobile ad network and programmatic platform (Mobvista) strong in APAC and global gaming UA. Formats: rewarded video, interstitial, interactive/playable, native in-app. Competes with AppLovin, Unity Ads, inMobi for in-app inventory.

Models: CPI, CPA, CPE, oCPI with ML bidding. Notable in Southeast Asia, LATAM, tier-2/3 GEOs with lower CPI than Meta. Mindworks provides playable creative production.

Traits

• SDK in games and utilities; high volume in hyper-casual.
• MTG programmatic layer for advanced buyers.
• Fraud prevention — reconcile with MMP (install fraud).

Tracking

Standard MMP postback, tracker S2S, campaign/creative macros. iOS SKAdNetwork support. Sub id by ad unit and GEO for whitelist optimization.

Arbitrage

Mobile games, licensed betting, VPN/utilities, sweepstakes apps. Often paired with TikTok for tier-1 and Mintegral for tier-2/3 scale.

See also: in-app ads, AppLovin, CPI, mobile apps.