Что такое inMobi?

inMobi — mobile ad network и exchange с сильным presence в India, Southeast Asia, Africa и emerging markets. Форматы: banner, interstitial, rewarded video, native in-app. Exchange (inMobi Exchange) подключает DSP buyers; self-serve inMobi DSP для direct UA campaigns.

В in-app арбитраже inMobi — альтернатива Mintegral и AppLovin для tier-2/3 GEO с lower CPI. Модели: CPI, CPA, CPC в exchange layer.

Особенности

• Сильный India inventory — локальные offers, UPI finance, gaming.
• IDSP (inMobi DSP) — unified buying across exchange + direct.
• Brand and performance — Pulse для brand, exchange для performance.

Трекинг

MMP integrations, tracker postback, SKAdNetwork on iOS. Macro sub ids по exchange seat и creative. Fraud monitoring — сверка install quality.

Практика

Hyper-casual games, utility apps, local e-commerce apps. Combine с Google UAC на tier-1 и inMobi на scale emerging GEO. Watch install fraud на cheap inventory.

См. также: in-app реклама, Mintegral, mobile-трафик, CPI.