What is inMobi?

inMobi is a mobile ad network and exchange strong in India, Southeast Asia, Africa, and emerging markets. Formats: banner, interstitial, rewarded video, native in-app. inMobi Exchange connects DSP buyers; inMobi DSP supports direct UA campaigns.

In in-app arbitrage, inMobi alternatives to Mintegral and AppLovin for tier-2/3 GEOs at lower CPI. Models: CPI, CPA, CPC on the exchange layer.

Traits

• Strong India inventory — local offers, UPI finance, gaming.
• IDSP — unified buying across exchange + direct.
• Pulse for brand; exchange for performance.

Tracking

MMP integrations, tracker postback, SKAdNetwork on iOS. Macro sub ids by exchange seat and creative. Fraud monitoring — reconcile install quality.

Practice

Hyper-casual games, utility apps, local e-commerce apps. Pair Google UAC on tier-1 with inMobi for emerging GEO scale. Watch install fraud on cheap inventory.

See also: in-app ads, Mintegral, mobile traffic, CPI.