What is the Dating Vertical?

The dating vertical covers matchmaking and adult dating offers. Models: CPL (signup), PPS (paid subscription), sometimes revshare. Split into mainstream and adult; the latter faces stricter moderation.

Traffic sources

Push, native, adult networks. Social limits explicit content; creatives often use suggestion over explicit imagery. Adult traffic needs dedicated platforms.

Quality

Bots and fake profiles reduce payouts. Advertisers review gender/age mix and post-signup activity.

Metrics

EPC, signup and first-pay CR. Optimize for SOI/DOI per offer type.