What is an Affiliate Network?

An affiliate network (CPA network) connects advertisers and affiliates: offers, tracking, payouts, support. Configured in the tracker as a postback template.

Functions

Tracking links, S2S postbacks, payouts and holds, affiliate managers for caps and disputes.

For buyers

Wrong postback setup is a top cause of “clicks, no conversions.” Comparing EPC across networks on one GEO is standard.