What is Criteo?

Criteo is a commerce media platform focused on performance display and retargeting for e-commerce and retail. Dynamic Product Ads (DPA) show items a user viewed on the advertiser’s site — across Criteo’s publisher network and partner exchanges.

Unlike generic display, Criteo is built for product feeds, cart abandonment, and cross-sell. Models: CPC, CPM, CPA/hybrid for large retail. In arbitrage, Criteo is less common for cold nuta; more typical for legit e-commerce, travel, fashion, and catalog affiliate programs.

How it works

Tag / feed. JavaScript tag or product feed (SKU, price, image, URL).
Audiences. Viewers, cart abandoners, buyers — similar to custom audiences.
Prospecting. Criteo AI for cold similar shoppers from commerce signals.

Tracking

Criteo dashboard + UTM; affiliate via network link and postback. Reconcile revenue vs. ROAS. Cross-device limited by privacy (cookies, ATT).

Vs. other channels

Vs. Google Shopping/PMax: Criteo spans open web + retail media. Vs. native networks: SKU-level DPA vs. editorial native.