What is Native Traffic?

Native traffic comes from ad units styled like site content: “Recommended”, “Related articles”, sponsored cards in news feeds. Users treat the ad as editorial, which shapes CTR and landing expectations.

Sources: Taboola, Outbrain, MGID, Revcontent, RTB native partners. In arbitrage, native fits nutra (advertorial pre-lands), finance, e-commerce, sometimes gambling in allowed GEOs.

Vs. display

Creative is headline + image + short text, not a loud banner.
High click volume at moderate CPC; CR depends on headline/landing match (misleading headlines hurt approval).
Stricter moderation on major networks vs. pop/push.

Optimization

Advertorial pre-lands build trust. Image and headline split tests are the main lever. Widget placement (above/below article) affects quality. Redirect tracking with subs per campaign and creative is required.

Limits

Bans on before/after photos, medical claims without proof, crypto in some GEOs. Creative vs. money page mismatch is a common network and advertiser ban trigger.