What is SMS Traffic?

SMS traffic is audience acquired via SMS blasts or click-to-SMS: the user receives a text with a short link or replies to a number → landing page. Common in LATAM, Africa, parts of Asia; tighter opt-in rules in EU/US.

Formats

• Bulk SMS — mass send with tracked URL.
• Click-to-SMS — landing CTA opens SMS with prefilled text.
• 2FA / service SMS — rarely an ad channel; high trust, strict moderation.

Arbitrage

Mobile-first offers: micro-loans, dating, subscriptions, COD nutra. Low per-message cost with high open rates; CR depends on GEO and list quality. Linked to legacy WAP billing in older schemes.

Risks

Spam complaints, carrier filtering, banned incent without consent. Track via short links with sub ids; optimization needs postback.

See also: mobile traffic, email traffic, CPA.