What are Push Ad Networks?

Push ad networks are platforms to buy push traffic: PropellerAds, RichAds, Megapu.sh, EvaDav, Adsterra (push section), etc. A subscribed user receives an ad notification → click goes to a landing via redirect tracking.

Vs. «push notification advertising»: that article covers the format; this one covers the buying source (self-serve network cabinet with targeting, bids, zones). Vs. «push traffic»: push traffic is the audience category; push ad network is the vendor and cabinet.

Models and targeting

• Pricing: CPC, CPV (per push shown), CPM, CPA per subscription.
• Filters: GEO, OS, subscription age (Day 0–7), carrier, Wi‑Fi/mobile.
• Formats: classic web push, in-page push, in-app push.

Practice

Sub IDs by zone_id and creative_id in the tracker. Frequency caps and zone whitelists drive ROI. Fresh subs yield higher CTR; aged subs often steadier quality. Reconcile with postback and advertiser approval rate.

See also: push traffic, cold traffic, CPC.