What is Rewarded & Offerwall Traffic?

Rewarded traffic is users completing an action for a reward: watch video, install app, sign up — in exchange for in-game currency, premium content, or gift cards. An offerwall aggregates such offers in one UI (Tapjoy, ironSource Offerwall, AdGate).

Vs. incent

Rewarded means explicit reward; some app offers allow it. Incentivized traffic without IO disclosure is fraud. Rewarded video in in-app is white-hat; offerwall CPI — check terms.

Metrics

High CR, low LTV/rebill on subscription offers. Advertisers watch D1 retention and quality score. Cut bad offerwall sources by sub.

Optimization

Match reward value to audience; GEO tier. Postback on completed action; fraud filters on duplicate devices.

See also: in-app traffic, incentivized traffic, CPI.