What is an Offer?
An offer in affiliate marketing and arbitrage is a specific advertiser or network proposal: product or service, target GEOs, payout model (CPA, CPL, CPS, RevShare), rate (payout), caps, allowed traffic sources, and creative rules. The offer monetizes bought traffic; without it an ad campaign has no revenue.
An offer differs from the advertiser’s “product”: one product may have multiple offers with different GEOs, landings, and rates. In a CPA network dashboard, an offer is a card with ID, landing preview, EPC stats, and compliance rules.
Key offer parameters
- Payout — payment per target action (lead, sale, deposit, install).
- Model — CPA, CPL, CPS, RevShare, hybrid.
- GEO — allowed countries/regions; traffic outside GEO is unpaid or rejected.
- Cap — daily/monthly conversion or budget limit per affiliate.
- Flow — allowed traffic types (FB, push, SEO; brand bidding often banned).
- Hold — payout hold period for quality review.
Offer in a tracker
In ATracker and similar systems, an offer is an entity with a destination URL to the advertiser. Click id macros ({subid}, {clickid}) are appended so inbound postbacks from the affiliate network tie conversions to clicks. Offers bind to campaigns in flows with landings and GEO/device filters.
Offer choice sets the vertical, allowed creatives, and expected CR. Media buyers compare offers by EPC, approval rate, network approval speed, and payout stability.
Lifecycle
Offers launch, change rates, pause when caps fill or traffic quality drops. An offer “dies” when CR collapses or the advertiser landing is banned; the funnel stops profiting until the offer or GEO changes.