What is an Offer Cap?
An offer cap (conversion cap) limits paid conversions on an offer per period (day, week, month) or per affiliate. At cap, new conversions may go unpaid, traffic redirects to another offer, or the offer pauses until the limit resets.
Cap types
- Global cap — offer-wide limit for all partners; when full, the offer closes for everyone.
- Personal cap — individual limit after onboarding; raises via AM with stable quality.
- GEO cap — limit by country or region; common in gambling and finance.
Why caps exist
Advertisers cap volume to match call-center capacity, budget, or fraud risk. Networks allocate caps among top affiliates. For buyers, cap is a scale ceiling: a funnel may profit but hit the limit before CR or CPC constraints.
Working with caps in arbitrage
Monitor cap fill in the network dashboard; split traffic to mirror offers; request raises from AM with approve and fraud reports. Trackers may not show caps—reconcile conversions with the network or excess leads go unpaid without explicit rejection.