What is the Finance Vertical?

The finance vertical covers loans, credit, investments, insurance, and brokerage. Paid on CPL/CPA for approved applications; high payout with low approval rate.

Validation

Leads pass scoring, call-center checks, document verification. Pending postbacks can last days. Holds on payouts are standard.

Compliance

APR disclaimers, licenses, ban on guaranteed-return claims. Google Finance policies, GEO and age limits.

Metrics

Approval rate is the main lever. Cost per approved lead, not raw lead. Tied to lead gen forms and quizzes.