What is the Crypto Vertical?

The crypto vertical covers exchanges, wallets, trading platforms, and education. Target events: registration + KYC, exchange FTD, sometimes revshare on trading fees.

Market

Post-2021–2022 payouts fell; Asia and LATAM GEOs remain active. Demand volatility tracks BTC price and regulatory news.

Moderation

Meta, Google, and TikTok require advertiser whitelisting. Aggressive “quick 100x” creatives get banned. KYC as a funnel step affects CR.

Metrics

FTD rate, cost per KYC. Fraud via multi-registration—networks cut using device fingerprinting.

See also: finance vertical, vertical, CPA, traffic source.