What is the Gambling Vertical?

The gambling vertical (iGaming) covers online casinos, sports betting, and poker. Revenue comes from player deposits; the key event is first-time deposit (FTD). Retention drives high LTV.

Payment models

Often revshare (% of NGR) or hybrid: CPA on FTD plus ongoing %. Higher payouts than dating, stricter compliance.

Regulation

GEO licensing (UK, DE, US states). Brand bidding is banned. Age gating and responsible gambling messaging are required.

Metrics

CPA/FTD, D7/D30 retention, fraud scores (duplicate players). Traffic from restricted regions is unpaid.

See also: FTD, revshare, LTV, traffic arbitrage.