What is a Hybrid Payment Model?
A hybrid payment model combines two or more reward types for an affiliate in one offer. A classic case in gambling: flat CPA on first-time deposit (FTD) plus revshare (% of NGR) on ongoing player activity. In subscriptions: CPA on trial plus % of rebill.
Why hybrids exist
CPA delivers fast cash flow and covers traffic cost; revshare aligns incentives—affiliates care about quality and LTV, advertisers about retention. Pure revshare delays income; pure CPA ignores long-term players. Hybrid is the compromise common among iGaming operators and subscription products.
Tracking and reporting
Initial and recurring events often use separate postbacks: FTD immediately, NGR monthly with hold. The tracker sets distinct goals and reconciles ROI on the CPA slice vs projected revshare. Negative carryover in gambling can zero the revshare leg when players win.
Examples by vertical
- Gambling: $150 CPA FTD + 30% NGR for 90 days.
- Crypto: CPA on KYC + % of trading fees.
- Mobile: CPI + CPA on D7 retention events.