What is a White Page?

A white page is a landing or site that formally complies with ad platform rules: no prohibited claims, aggressive elements, misleading before/after, unlicensed gambling in the ad. In grey/black setups, moderators see the white page during cloaking; in white-hat, it is the actual campaign destination.

A solid white page has clear topic, privacy policy, contact, unique copy, fast load, mobile layout. Creative alignment is mandatory — otherwise disapproval happens even without cloaking.

Elements

Headline and offer without exaggeration.
Health/finance disclaimers.
No auto-download, fake system alerts, fake video players.

Vs. safe page

In arbitrage slang, safe page synonyms white page in cloaking (“page for bots”). White hat arbitrage uses the white page as the only page, no swap.

Review

Before launch, open the URL with a consumer VPN in campaign GEO; run the platform policy checklist. Ad/landing mismatch is a top beginner ban cause.