What is a Trial Offer?

A trial offer provides a trial period or sample at a reduced price; monetization continues via rebill. Common in nutra, SaaS, and subscription apps.

Mechanics

“Try for €1” → card entry → 7–14 day trial → rebill if not cancelled. Trial CR is the buying metric; LTV depends on rebill and chargebacks.

Risks

Regulators and processors scrutinize unclear subscriptions. Creatives must disclose trial terms.

Tracking

Separate postbacks for trial and rebill; otherwise long-term ROI is opaque.