What is ironSource?

ironSource (Unity LevelPlay) is a mobile app monetization and UA platform: ad network, LevelPlay mediation, offerwall (Supersonic). Serves rewarded/interstitial in games; advertisers buy in-app installs and events via ironSource Ads / Unity Grow.

A core player in mobile gaming alongside AppLovin and Unity Ads. Models: CPI, CPA, tROAS bidding with ad revenue signals. Offerwalls add incentivized and rewarded volume for CPI offers.

LevelPlay mediation

LevelPlay connects AdMob, AppLovin, Mintegral, DT Exchange, and others in waterfall or bidding. Buyer-side: ironSource Ads dashboard for app, GEO, OS, and creative campaigns.

Tracking

MMP and tracker integrations via S2S postback. Campaign/ad set macros. iOS 14+: SKAdNetwork campaigns, aggregated reporting. Reconcile install→FTD for gambling/finance apps.

Arbitrage

Casual game UA, licensed betting apps, subscription utilities. Video/playable creatives. Post-merger overlap with Unity — avoid blind duplicate scale without split tests.

See also: Unity Ads, AppLovin, rewarded traffic, CPI.