What is Influencer Traffic?

Influencer traffic (creator traffic) is clicks from integrations with bloggers, streamers, TikTok/YouTube/Instagram creators: reviews, promo codes, bio links, stories. Paid (flat fee + CPA) or barter. Audience is often warm — creator trust lifts CR on nutra, apps, e-commerce.

Formats

Dedicated video / live mention.
Affiliate link in description + promo code for attribution.
Whitelisting — ads from creator handle (paid social hybrid).

Arbitrage vs. brand

Buyers purchase integrations or CPA influencer offers; measure EPC vs. flat fee. Fake follower risk — check engagement rate and audience GEO.

Compliance

Disclosure (#ad) under FTC/local rules. Health/gambling claims face platform and advertiser moderation. Track with unique UTM + postback.