What is a Bid Strategy?

Bid strategy sets auction price per click/impression: manual, lowest cost, target CPA/ROAS, cost cap.

In arbitrage

Start manual/lowest cost → after 20–50 conversions, target CPA from break-even. Align pixel and tracker data.

Strategy types

• Manual CPC — full bid control.
• Lowest cost — platform spends for maximum results.
• Target CPA/ROAS — optimize to funnel economics.
• Cost cap — cap average cost.

Algorithm learning

Needs conversion volume (often 20–50 per week per ad set). Wrong CPA targets and pixel/tracker gaps break learning. Start with manual or lowest cost until data accumulates.