What is a Hard Offer?

A hard offer has strict rules: high payout, narrow GEO, tough validation, low cap. Pays more but rejects more traffic and uses longer holds.

vs soft

Soft offers convert easier; hard suits experienced media buyers with proven funnels.

Terms

Approval <30%, bans on incent and brand traffic, AM creative pre-approval.

Strategy

Test soft in the same GEO → scale hard when approval is proven.