What is Pinterest Advertising?

Pinterest Ads are promoted pins on Pinterest: visual discovery, shopping pins, catalog sales. Planning-intent audience (home, fashion, wedding, DIY) — higher CR for e-commerce and niche nutra/beauty vs. generic pop.

Formats

Standard pin, video pin, carousel, shopping. Catalog sync for e-commerce. Interest + keyword targeting; lower CPC than Meta in some retail niches.

Arbitrage

White-hat skew: decor, beauty, compliant supplements. Aggressive weight-loss — banned. Long pin lifespan — organic repins extend reach beyond paid.

Tracking

Pinterest tag, conversions API; UTM + tracker for affiliate offers outside catalog. Pinterest appends its epik click parameter to outbound URLs — capture it in a sub id to tie a payout back to a specific pin, and dedupe tag and API events on the same click ID. View-through conversions matter.

See also: social traffic, display ads, ROAS.