Что такое Pinterest Ads?

Pinterest Ads — promoted pins в Pinterest: visual discovery, shopping pins, catalog sales. Аудитория с planning intent (home, fashion, wedding, DIY) — выше CR для e-commerce и niche nutra/beauty vs. generic pop.

Formats

Standard pin, video pin, carousel, shopping. Catalog sync для e-commerce. Interest + keyword targeting; lower CPC than Meta в некоторых retail niches.

Arbitrage

White-hat skew: decor, beauty, supplements с compliant claims. Aggressive weight-loss — ban. Long pin lifespan — organic repins extend reach beyond paid.

Tracking

Pinterest tag, conversions API; UTM + трекер для affiliate offers вне catalog. View-through conversions значимы.

См. также: social-трафик, display, ROAS.