What is the Sweepstakes Vertical?

The sweepstakes vertical covers prize-draw offers—“you won” gadgets, vouchers, iPhones. CPL for email/phone; funnel: quiz → “congratulations” → subscription or upsell.

Creatives

Aggressive headlines, brand mimicry (Walmart, Apple). Among the most policy-sensitive segments—misleading ads.

Risks

Frequent account bans, user complaints. Weak lead quality despite high CTR.

Metrics

Optimize on postback approval, not raw signups. EPC is volatile due to network rejections.

See also: vertical, push traffic, policy violation, CPA.