Что такое Snapchat Ads?

Snapchat Ads — реклама в Snapchat: Snap Ads (full-screen vertical video), Story Ads, Collection Ads, AR lenses. Аудитория молодая (13–34 core); сильный mobile и video-first формат.

Verticals

Apps (CPI), e-commerce, entertainment, dating — historical strength. Nutra/gambling — policy limits. UGC-style creative часто beats polished brand video.

Targeting

Demographics, interests, lookalike, custom audiences from pixel. Snap Pixel + CAPI для optimization. SKAN на iOS app campaigns.

Buying

CPM, CPV, CPI. Auction vs. reach & frequency. Трекинг через Snap click ID + postback.

См. также: TikTok Ads, in-app ads, lookalike.