Что такое LinkedIn Ads?

LinkedIn Ads — B2B-реклама в LinkedIn: Sponsored Content, Message Ads, Lead Gen Forms, text ads. Таргетинг по job title, company size, industry, seniority — самый точный professional targeting среди social.

Арбитраж / lead gen

B2B SaaS, finance (business loans), education, recruiting offers. Высокий CPC ($5–15+); нужен strong LTV или high-ticket CPL. Lead Gen Forms снижают friction — данные в кабинет, sync в CRM/трекер.

Ограничения

Мало consumer verticals (dating, gambling rarely pass). Strict ad review. Minimum audience size limits hyper-narrow tests.

Metrics

CPL, approval rate лидов, pipeline ROI — не только click CR. UTM + offline conversion import.

См. также: social-трафик, search ads, CPL.